Table 3 July 2019: Have the websites of essay mills changed sufficiently to match the rulings of the ASA
From: Are essay mills committing fraud? A further analysis of their behaviours vs the 2006 fraud act (UK)
| Key Issues Addressed by ASA in their three rulings | Percentage of Essay Mills which have been researched who may not comply with the spirit and intention of the ASA rulings. |
|---|---|
| Ad was misleading because they believed it did not make sufficiently clear the risks associated with submitting purchased essays | 76% |
| The references to the press coverage that UK Essays misleadingly implied that they had received positive coverage or endorsement from those press outlets. | 12% |
| Grade guarantee was misleading as it was not the case that any grade bought could be guaranteed. | 48% |
| Must ensure that they do not misleadingly imply that almost all of their writers had studied or taught at specific universities. | 8% |